Outsource Marketing Blog

Insightful articles and opinions on how to create winning proposals.

 

Content Marketing FAQs

What’s content marketing? Content marketing is a way to educate and build relationships with your target audience. Usually, this involves producing educational or entertaining content designed to provide your target customer with value. Planning, creating, and distributing content requires engaging and establishing trust. It can be a highly cost-effective way... READ ARTICLE

FAQ – Proposals, RFPs, RFQs, Bids and Tenders

What is an RFP? A Request for Proposals (RFP) is a process undertaken by an organization to determine the most qualified supplier of goods or services at the most reasonable price. For example, the Ministry of Education may have $100 million in its budget to build a new school. They... READ ARTICLE

How to Write an Awesome Business Plan

Nearly a fifth of small businesses fail because they don’t have a clear business plan. If you want your business to thrive, you have to have a clear and professional business plan. Every well-crafted business plan has a few things in common. To learn about what it takes to make a successful... READ ARTICLE

Canadian Bids and Tenders

Do you know where to find Canadian bids and tenders opportunities, like Request for Proposals (RFP), Request for Qualifications/Quotes (RFQ)s, and Request for Information (RFI) to help your business grow and prosper? If not, you are in the right place. If you’ve identified an RFP or RFQ to pursue, but... READ ARTICLE

Content Marketing – The Buyer’s Journey, Lead Nurturing and Beyond

The Buyer’s Journey, Lead Nurturing and Beyond Content marketing is the process of producing valuable content that educates and informs. The material can be produced in many different formats, including blog posts, videos, eBooks, webinars or white papers – to name just a few. The key is to enlighten and... READ ARTICLE