Outsource Marketing Blog
Insightful articles and opinions on how to create winning proposals.
Proposal Writing Tips
Are you seeking proposal writing tips to help you win your next Request for Qualifications (RFQ) or Request for Proposal (RFP)? If you're tired of losing more often than winning, our proposal writing tips may be the solution you...
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How to Implement a Lead Generation Program in 7 Steps
How to implement a lead generation program is top of mind for most business-to-business organizations. A lead generation system is the surest path to more customers and revenue. The challenge for many is balancing the need to complete current projects with the investment of time required to build a pipeline... READ ARTICLE
The Power of Your Proposal Summary
If you doubt the power of your proposal summary, just imagine, for a moment, being a proposal evaluator. Put yourselves in their proverbial shoes. A stack, maybe 10 proposals, sit in front of you. You have an obligation, no duty, to review each one thoroughly. To evaluate each with... READ ARTICLE
How to Become a Trusted Advisor
Becoming a ‘trusted advisor is the ultimate goal for many professional services providers. I’ve heard it many times from a wide range of clients, including architects, engineering and construction firms, accountants and financial planners. It’s a worthy objective, to be sure. As a trusted advisor, your role evolves into one... READ ARTICLE
Do You Know Your “Why”?
The oldest communication tool in history is storytelling. Even today, amongst the numerous new tools and technologies, storytelling still is one of the most powerful forms of communication. Humans have always related to stories on a personal level as they are memorable. It is for this reason that great leaders... READ ARTICLE
Five Steps To A Successful Product or Service Launch
Getting a new product or service launched can be a daunting task. With so much riding on every decision, it's easy to get overwhelmed and lose track of the most important elements of a successful product or service launch. Though no two launches are the same, we've developed a solid... READ ARTICLE