Getting a new product or service launched can be a daunting task. With so much riding on every decision, it’s easy to get overwhelmed and lose track of the most important elements of a successful product or service launch. Though no two launches are the same, we’ve developed a solid approach that’s proven itself time […]

Over the past five years or so, my firm has given a lot of thought to how to improve the marketing and selling of professional services. In many ways, it’s akin to ‘selling a human being.” When I speak of professional services, I mean high-cost services delivered by professional-trained individuals like architectural and engineering firms, […]

Do you know how to develop a winning proposal strategy? This article will help you do just that – develop a winning proposal strategy If I’ve seen it once, I’ve seen it a thousand times. And to be honest, I can’t blame people for acting the way they do. Leaping before thinking. It gets the […]

The best piece of advice that I integrated into my business, and personal life, is to only do what I enjoy doing. When you are passionate about a pursuit, you are more likely to do it well and succeed. Working should not be just about making money. Life is too short not to enjoy eight […]

Martina Navratilova, considered by many to be the greatest singles, doubles and mixed doubles player who’s ever lived, once uttered this memorable line: The difference between involvement and commitment is like ham and eggs. The chicken is involved; the pig is committed. Navratilova’s perspective on what’s required to be a professional athlete has relevance in […]