The Future of Professional Services Marketing

The future of professional service marketing and the industry it serves will be radically different in ten years. Changing clients’ demands, employee expectations, and rapid technological developments are just a few of the factors that will create a far different future for business-to-business services firms. Ultimately, these factors, with technology in the lead, may even […]

When to outsource your marketing is a key consideration for many business to business organizations.

When to Outsource Your Marketing

If, or when to outsource your marketing is probably on your mind these days. You’re probably used to having a large measure of control over your business, and that’s probably how you like it. Keeping business functions in-house puts you in the driver’s seat and ensures that everything gets done exactly the way you want […]

How To Write a Winning Proposal

If you want to learn how to write a winning proposal, you are in the right place. You know you offer your clients nothing but the best, but you sometimes need to prove it in order to win new business. Your marketing team can put potential clients in front of you, but getting the job […]

A Day in the Life of a Proposal Writer

I reach for my iPhone and fumble to turn off my alarm. It is only 6 am and I already have 22 new emails. Not surprised, I scramble out of bed and turn on the coffee. I begin skimming through the messages as the coffee percolates. By the time I pour my coffee, close to […]

Do You Know Your “Why”?

The oldest communication tool in history is storytelling. Even today, amongst the numerous new tools and technologies, storytelling still is one of the most powerful forms of communication. Humans have always related to stories on a personal level as they are memorable. It is for this reason that great leaders have been known to use […]