Content Marketing FAQs

What’s content marketing? Content marketing is a way to educate and build relationships with your target audience. Usually, this involves producing educational or entertaining content designed to provide your target customer with value. Planning, creating, and distributing content requires engaging and establishing trust. It can be a highly cost-effective way of achieving long-term marketing and […]

FAQ – Proposals, RFPs, RFQs, Bids and Tenders

What is an RFP? A Request for Proposals (RFP) is a process undertaken by an organization to determine the most qualified supplier of goods or services at the most reasonable price. For example, the Ministry of Education may have $100 million in its budget to build a new school. They will put out a document […]

The Future of Professional Services Marketing

The future of professional service marketing and the industry it serves will be radically different in ten years. Changing clients’ demands, employee expectations, and rapid technological developments are just a few of the factors that will create a far different future for business-to-business services firms. Ultimately, these factors, with technology in the lead, may even […]

When to outsource your marketing is a key consideration for many business to business organizations.

When to Outsource Your Marketing

If, or when to outsource your marketing is probably on your mind these days. You’re probably used to having a large measure of control over your business, and that’s probably how you like it. Keeping business functions in-house puts you in the driver’s seat and ensures that everything gets done exactly the way you want […]

How To Write a Winning Proposal

If you want to learn how to write a winning proposal, you are in the right place. You know you offer your clients nothing but the best, but you sometimes need to prove it in order to win new business. Your marketing team can put potential clients in front of you, but getting the job […]